To get you started, here are three examples of brands with value propositions that work really well. If you can explain who you are, what you do and how you can improve their life in 7 seconds, you’ve done a good job. Address your point in 7 seconds or less: Users have the option to jump from site to site very quickly, so you have a limited time to catch the attention of a person looking for a product or service.Even if you’re the exact same as your competitor, differentiate yourself in your copy. Explain the difference: Tell users what makes you so different.(For example, “Don’t you want to save time and NEVER mow your lawn again?”) Make them really think about what you’re saying. There is no better way to present your business than to put yourself into the shoes of the people you want to purchase from you. Explain how and why the user on your landing page/website will save time and money. It’s not about you: Turn the conversation around and keep it customer-focused.Keep it simple and never, ever use industry terminology that only you or people in your field would understand. Keep it simple: If your point isn’t immediately understandable, no one is going to take the extra time to figure it out.In the end, it should really be simple, plain and clear.
You know when you think too much and make something harder than it really is? We’ve all solved a problem and at the end told ourselves, “That was actually easier than I thought.”įinding the right value proposition for your brand often feels like that. A welcome note: Telling users “welcome to my website” really doesn’t do anything to sell your product/services.A company slogan: A slogan does nothing in terms telling users how you can help them.Saying you’re the best at what you do: Unless, you can produce proof, these kind of claims ring false with customers.Your value proposition is also the difference between you and your competitors. It’s the message that communicates why a customer should choose your product or service. A value proposition is the main reason a person would buy from you.
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